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mental health mondays :: let's talk about bell's #letstalk

although i'm no longer doing regular mental health mondays posts, i did think that it was worth mentioning that tomorrow, bell canada will be increasing their donations to mental health initiatives across canada through their "let's talk" program. if you're a bell customer, you can ramp up the donations simply by sending a text message or making a long distance phone call. if you're not a bell/ aliant customer, you can join the cause by sending tweets with #bellletstalk on february 12th or by sharing the bell let's talk logo on facebook.

it is somewhat ironic for me that a corporation that once drove me into fits of near-psychotic rage is championing the cause for mental health, but i salute them for their efforts. aside from whatever they're donating, they've mounted a pretty visible advertising campaign to call attention to the event and to the silent scourge of mental disorders in general. and supporting mental health is not like supporting children's charities- mental health issues are still stigmatised as shameful for the sufferer or as figments of the imagination. standing up for the rights of the mentally ill takes some testicular fortitude. so i salute them.

of course, my cynical side has to point out that if you aren't already a bell customer, you're forced to promote the corporate tie-in and not just the subject. bell could certainly track tweets using the hashing #letstalkfeb12, for instance, but they wouldn't garner as much exposure.

i don't think there's anything that they could do to win me back as a customer, but mounting a campaign to increase funding and visibility for people suffering from mental disorders, they have at least won a certain amount of my respect.

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jihadvertising?

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am i the only one who finds the suicide bomber clown at the end a little unnerving? all the nice natural things like the bunny and the [extinct] woolly mammoth and the fruit get devoured by a trying-to-appear-nonthreatening-but-obviously-psychotic clown who then blows himself up. congratulations, tictac, i think this ad has landed you on about a dozen watch lists.

oh and by the way, showing me that your product will somehow cause my stomach to explode in a rainbow of wtf makes me believe that doing consuming tictacs would be a worse dietary decision than the time i ate two raw eggs and a half a bottle of hot sauce on a dare.

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