Skip to main content

mental health mondays :: let's talk about bell's #letstalk

although i'm no longer doing regular mental health mondays posts, i did think that it was worth mentioning that tomorrow, bell canada will be increasing their donations to mental health initiatives across canada through their "let's talk" program. if you're a bell customer, you can ramp up the donations simply by sending a text message or making a long distance phone call. if you're not a bell/ aliant customer, you can join the cause by sending tweets with #bellletstalk on february 12th or by sharing the bell let's talk logo on facebook.

it is somewhat ironic for me that a corporation that once drove me into fits of near-psychotic rage is championing the cause for mental health, but i salute them for their efforts. aside from whatever they're donating, they've mounted a pretty visible advertising campaign to call attention to the event and to the silent scourge of mental disorders in general. and supporting mental health is not like supporting children's charities- mental health issues are still stigmatised as shameful for the sufferer or as figments of the imagination. standing up for the rights of the mentally ill takes some testicular fortitude. so i salute them.

of course, my cynical side has to point out that if you aren't already a bell customer, you're forced to promote the corporate tie-in and not just the subject. bell could certainly track tweets using the hashing #letstalkfeb12, for instance, but they wouldn't garner as much exposure.

i don't think there's anything that they could do to win me back as a customer, but mounting a campaign to increase funding and visibility for people suffering from mental disorders, they have at least won a certain amount of my respect.

Comments

as long as you're here, why not read more?

jihadvertising?

i keep seeing this ad for tictac candies:



am i the only one who finds the suicide bomber clown at the end a little unnerving? all the nice natural things like the bunny and the [extinct] woolly mammoth and the fruit get devoured by a trying-to-appear-nonthreatening-but-obviously-psychotic clown who then blows himself up. congratulations, tictac, i think this ad has landed you on about a dozen watch lists.

oh and by the way, showing me that your product will somehow cause my stomach to explode in a rainbow of wtf makes me believe that doing consuming tictacs would be a worse dietary decision than the time i ate two raw eggs and a half a bottle of hot sauce on a dare.

making faces :: getting cheeky

blush might just be the last thing that a beauty lover comes to appreciate, seeing as it can be a matter of slight degrees that separates one product from another, and it's most difficult to tell from just swatching a product how it's going to look. and it did take me a long time to appreciate that, despite loving my refined pallor and believing that my natural rosy flush was more than enough of a blush for me, blush is my friend. it softens, sculpts, perfects and, although you might not see it at first blush [yuk yuk yuk], it is something that subtly harmonises with the other colours in a look to make it "complete". yes, it's the most tricky thing to pull off when you're wearing something that doesn't mesh with your own undertones. but it's also the thing that can take a face from gloomy to glowing with a swish of the magic wand known as a makeup brush.

highlighters are an even trickier lot, since many of the more brilliant ones have a tendency to e…

making faces :: chanel's velvet realm

who doesn't love velvet? i know when i was younger, i used to, as george costanza longed to, "drape myself in velvet" and although that phase passed with time, i still think that the plush fabric has to be one of the high points of human achievement, up there with interior heating, advanced medicine and vodka. so to me, it's no surprise that one of the most hotly anticipated launches in the cosmetic world is chanel's new "rouge allure velvet" lipstick line, because even the name immediately makes me want to put it on my lips.

on a more concrete level, chanel describes these lipsticks as "luminous matte", which is sort of like the holy grail for lipstick lovers. we all want those intense, come-hither film noir lips, the sort where young men and sunlight are lost and never heard from again, but historically [including during the making of those films], applying a matte lipstick felt sort of like colouring in your lips with an old crayon that had…