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marketing strategies 101

you may have noticed that i don't write about spam nearly as often as i used to. or about nuisance calls. apparently, everyone from bell canada to god to the people who are receiving error messages from my windows computer have all received the alert that it makes my life better to make their lives worse. in fact, i get very few spam messages or nuisance calls any more.

except...

i have been finding a fair amount of spanish spam in my mail filter. which would be interesting targeting, if i actually spoke spanish. but i don't. i speak english and french and enough german to say please and thank you and 'do you speak english or french?' but i've never learned spanish. still, what meagre trickle of spam i get is all in espanol these days.

i'll admit that, while i work in marketing, i never went to school for it, so maybe i missed the course about how it's very modern and edgy and daring to market to people through a text-based medium using a language they don't speak. maybe it's a sort of a lifestyle-lure and i'm supposed to simply feel what they mean when sending me promises of "chorizo grande", but i'm just not a good enough consumer to pick up on their messages.

on the other hand and without sarcasm, my boss showed me this video she found and i think that it's the most interesting marketing document i've ever seen. it also explains the buying habits of everyone i've ever met, instantaneously. and probably everyone i haven't met, too.



what planet are you from?

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