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marketing strategies 101

you may have noticed that i don't write about spam nearly as often as i used to. or about nuisance calls. apparently, everyone from bell canada to god to the people who are receiving error messages from my windows computer have all received the alert that it makes my life better to make their lives worse. in fact, i get very few spam messages or nuisance calls any more.

except...

i have been finding a fair amount of spanish spam in my mail filter. which would be interesting targeting, if i actually spoke spanish. but i don't. i speak english and french and enough german to say please and thank you and 'do you speak english or french?' but i've never learned spanish. still, what meagre trickle of spam i get is all in espanol these days.

i'll admit that, while i work in marketing, i never went to school for it, so maybe i missed the course about how it's very modern and edgy and daring to market to people through a text-based medium using a language they don't speak. maybe it's a sort of a lifestyle-lure and i'm supposed to simply feel what they mean when sending me promises of "chorizo grande", but i'm just not a good enough consumer to pick up on their messages.

on the other hand and without sarcasm, my boss showed me this video she found and i think that it's the most interesting marketing document i've ever seen. it also explains the buying habits of everyone i've ever met, instantaneously. and probably everyone i haven't met, too.



what planet are you from?

Comments

as long as you're here, why not read more?

don't speak

you might think that it sounds dramatic, but linguistic genocide is something that happens. people in power will go to great lengths to eradicate certain languages, not just for the sheer joy of making the world a lesser place, but as a way of beating down the culture that's associated with it. language has a unique reciprocal bond with culture, and every group that has attempted to break down another has recognised that forbidding a cultural group from communicating in their own language is an extremely effective way to tear apart their culture.

there are lots [and lots and lots and lots] of examples of this sort of thing, some successful, some not, but far too many to cover in one blog post. however, i thought it was worth looking at some languages that have been the subjects of active repression, and what the political consequences of that have been.

devastation :: the native north american languages :: it should come as no surprise that the largest genocide in history [by a ma…

long division

after the united states election last year, there were the usual calls for the country to unite behind the new president. that never happens anymore, because, since george w. bush scored a victory in 2004, having launched the country into a war in iraq for no reason, the people on the losing side of a presidential election have been pretty bloody angry about it. democrats hated bush 43. republicans really hated obama. democrats really hate trump.

it didn't help that trump didn't make the typical conciliatory gestures like including a couple of members of the opposite party in his cabinet, or encouraging his party to proceed slowly with contentious legislation. barack obama arguably wasted at least two and as many as six years of his tenure as president trying to play peacemaker before he felt sufficiently safe to just say "screw you guys" and start governing around the ridiculous congress he was forced to deal with. not-giving-a-shit obama was the best president in …

losers?

just a short time ago, i waxed prosaic about trump supporters who felt betrayed by their candidate pursuing in office the exact things that he said he would. short version: i have no sympathy.

today is a bit different. in the wake of america's bombing of a syrian air strip, in response to a chemical weapons attack by the syrian government, my facebook and twitter feeds were peppered with plaintive shades of "we believed you". these are the people who heard trump say that he wanted the united states to step back and focus on defending its own. indeed, trump did say such things, over and over; america cannot be the policeman of the world. even arch-liberal cynics like me had to admit that this was a refreshing argument to hear from someone outside the paul family, and, could easily have been turned into trump's greatest argument against hillary clinton. [he chose to go another way, which also worked.]

trump also said, repeatedly, that america needed to invest heavily …