... you pay such high retail markup on everything, even though the basic costs are relatively low? sure, there's budgets for advertising, discounts, returns, damaged goods, packaging, employee salaries and such. but next time you buy something, keep in mind that you're also helping to offset the cost of doing clever things like this:
oh and in case that wasn't embarrassing enough... there were two more similarly sized items on this order that were shipped separately. the next day.