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useless technology update

no matter how much skill you may think the human brain possesses, most of the time, it is only going to be used to invent crap.

latest case in point is canadian, unfortunately... a camera that tracks eyeball movement from passersby in the vicinity of billboard, so that advertisers can test their efficacy and, one assumes, take steps to make their billboards more attractive (in the sense that they will attract more eyeballs, not in the sense that they look any better).

i'm going to state a fact that i would have believed to be obvious, but which has apparently escaped the brain trust at queen's university: most people passing billboards are driving CARS. we don't need to design better billboards to take their eyes off the road, because most of them are not that safe behind the wheel to begin with. i have to deal with this crowd, who are apparently convinced that they can talk on their cell phones and drink their starbucks while the car drives itself and, trust me, it's bad enough already.

i forgive some stupid technological advances because they have legitimate and helpful uses. but the eye-cam seems to have no redeeming value whatsoever. it's sole purpose is to deliver information to advertisers, so that they can make more calculated decisions on how to distract us with their wares. bravo.

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