Skip to main content

useless technology update

no matter how much skill you may think the human brain possesses, most of the time, it is only going to be used to invent crap.

latest case in point is canadian, unfortunately... a camera that tracks eyeball movement from passersby in the vicinity of billboard, so that advertisers can test their efficacy and, one assumes, take steps to make their billboards more attractive (in the sense that they will attract more eyeballs, not in the sense that they look any better).

i'm going to state a fact that i would have believed to be obvious, but which has apparently escaped the brain trust at queen's university: most people passing billboards are driving CARS. we don't need to design better billboards to take their eyes off the road, because most of them are not that safe behind the wheel to begin with. i have to deal with this crowd, who are apparently convinced that they can talk on their cell phones and drink their starbucks while the car drives itself and, trust me, it's bad enough already.

i forgive some stupid technological advances because they have legitimate and helpful uses. but the eye-cam seems to have no redeeming value whatsoever. it's sole purpose is to deliver information to advertisers, so that they can make more calculated decisions on how to distract us with their wares. bravo.

Comments

as long as you're here, why not read more?

presidenting is hard :: nato

oh donald, i've been slacking on my promise to help you out with your duties as president. [yes, you may take a moment to giggle at the word "duties". but make it quick.]

it's not because i think you don't need the support; you are every bit as ignorant and inept as i'd feared/ expected and the erstwhile presence of "adults in the room" hasn't made you any better. it's just as well that you've dispatched of them. you weren't listening to what they said 95% of the time and on those few occasions when you did try to listen, you didn't understand what they were saying. increasingly, we're getting to see you for the complete intellectual non-entity you are and to see how someone who knows nothing about history, geography, culture or military tactics addresses the challenges of foreign policy.

the latest development on that front is that i've heard that you're planning on leaving nato. we all know that you've never be…

making faces :: written in the stars, in lipstick [part two]

it's the middle of september already? i'm not prepared for that? i mean, i am prepared for it because the heat this summer has been murder on me and i've been begging for a reprieve for months but i'm still bowled over by the speed at which time passes. this year, i've been measuring time through the launches of bite beauty's astrology collection, which arrives like the full moon once a month. [the full moon arrives every four weeks, which is less than any month except february -ed.] earlier this year, i took a look at the first four launches of the collection and already it's time to catch up with four more.

the most important thing for you to know is that after several months of problems, bite and sephora appear to have sorted out their inventory planning. for the last several releases, information has been clear and reliable as to when and where each lipstick will be available [pre-orders taken for a couple of days on bite's own website and a general…

making faces :: written in the stars, in lipstick [part three]

and lo the earth has completed another journey 'round the sun, passing through all of the signs of the zodiac. well, in lipstick terms, it won't have completed its journey until later this month when it moves from capricorn to aquarius, which is where bite beauty chose to start its turn of the wheel last year. i still feel a little unnerved that they followed the calendar rather than the astrological year [which would have meant starting their astrology collection in march with the sign of aries] but i suspect that that's because their financials also follow the calendar.

after some truly infuriating times early in the calendar and collection year, bite was able to get their inventory issues sorted, which means that all four of the lipsticks reviewed here are still available through bite's website, sephora, or both. hallelujah.

i have some thoughts on the overall collection that i'll share afterwards, but let's just get started on the final four shades of the …