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my name is confusion

did some playing around on microsoft's new demographical predictor that lets you plug in either a query or url and it tells you your gender and age bracket. i figured i'd try a few searches that i'd done recently, or that i figured were fairly indicative of my interests, to get a good sampling. here's what i picked:

queries:

tracy emmins (british artist, the subject of whitehouse's "why you never became a dancer")
ghanaian cuisine
survival research laboratories
novy svet

web sites:

www.moma.org
www.tesco.org
www.fark.com

and the verdict is... as an marketing aggregate, i am a male, most likely between 18 and 24. only two searches out of seven were able to peg me as female (and only one, moma.org, with a substantial degree of certainty) and only two out of seven got my age bracket (25-34) correct. only one search (fark.com) managed to nail both gender and age.

yours in gender and generational confusion...

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